Customer Lifecycle Marketing: Email, Automation & Strategy

Customers aren’t always ready to buy from the get-go. It’s like going in for a kiss on the first date. Slow down, buddy. Winning customers isn’t a one-time tactic. It’s an ongoing strategy that involves different stages, and these stages make up effective customer lifecycle marketing. Nail your touchpoints and timing, and you could earn

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Personalization in Email Marketing Has to Include Strategy 

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email

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How to Design Your Website for More Sales

Your company website is invaluable. It not only harbors everything potential customers need to know more about your company, but it serves as a gateway for capturing new leads. The customer journey can be a long one. Customers have to find you online, go to your site, convert to a lead, and then make a

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What Is CRM Email Marketing? Is It Right for You?

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. However, many business owners and managers that could really benefit from this strategy don’t know the first thing about

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Creating a Personalized Experience Using CRM Data

Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You

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How to Explain SPF in Plain English

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be

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The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.   Most decisions are made stronger after considering the

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Litmus Certified: Become a Litmus Pro (And Why You Should)

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks,

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Transactional vs. Marketing Email | Twilio SendGrid

The biggest question we get from potential and existing customers alike is, “What’s the difference between marketing email and transactional email?” There are a few ways to answer this question:  Content and purpose: A transactional email contains information about an action the recipient has already taken, while a marketing email intends to drive the recipient

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Integrations Marketplace, Merge Tags, and More- Litmus

Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with 71% of consumers feeling frustrated with impersonal experiences. Email teams are having to do more with

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How to Use Dynamic Email Content to Increase Engagement

A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power

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7 Metrics & KPIs to Boost Your ROI

Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing

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Top 7 SMS Marketing Campaigns from Ecommerce Brands

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate

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Register for Litmus Live 2022: The Ultimate Event for Email Pros

Registration is now open for Litmus Live 2022! On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions

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4 Mistakes You’re Making with Email Marketing Automation

“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than 59% of marketers are expanding automation of email programs.  It’s easy to understand why many marketers are jumping on the bandwagon. Email automation saves time and creates opportunities for

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Email Marketing Strategies for Small Businesses

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the

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Most Popular Email Clients in May 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail),

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Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the

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How to Promote Your Shopify Store (9 Winning Strategies)

Shopify is one of the largest ecommerce platforms in the world, currently powering more than 1.7 million businesses worldwide. A big part of the platform’s success comes down to its intuitive user interface, affordable pricing, and great merchant support from the platform itself and thousands of Shopify app developers. Undoubtedly, Shopify is a great platform

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How to Create a Flip Card in Email

You may have noticed we got creative with animation and interactivity in our May newsletter in hopes of increasing engagement by providing some surprise and delight in the inbox. And bonus, it was fun! Fun to design, code, and play with.  This advanced CSS animation is supported mostly in Apple Mail, so we make sure

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Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam.  Why would anyone do that, right? You’re a

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MPP in Email Marketing: Myths, Facts and Your Response

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time

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