Email Marketing Hacks

By Chris Vasquez June 28, 2022 Spice up your emails with simple Jinja code that generates a text rotator. The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have

Customers aren’t always ready to buy from the get-go. It’s like going in for a kiss on the first date. Slow down, buddy. Winning customers isn’t a one-time tactic. It’s an ongoing strategy that involves different stages, and these stages make up effective customer lifecycle marketing. Nail your touchpoints and timing, and you could earn

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email

Your company website is invaluable. It not only harbors everything potential customers need to know more about your company, but it serves as a gateway for capturing new leads. The customer journey can be a long one. Customers have to find you online, go to your site, convert to a lead, and then make a

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. However, many business owners and managers that could really benefit from this strategy don’t know the first thing about

Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.   Most decisions are made stronger after considering the

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks,

The biggest question we get from potential and existing customers alike is, “What’s the difference between marketing email and transactional email?” There are a few ways to answer this question:  Content and purpose: A transactional email contains information about an action the recipient has already taken, while a marketing email intends to drive the recipient

Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with 71% of consumers feeling frustrated with impersonal experiences. Email teams are having to do more with

By Kelsey Johnson June 21, 2022 Do your fans know you just published something new? Now, when you publish a podcast, blog post, YouTube video, or Etsy product, you can send a notification email automatically — with no extra work. Have you ever labored over a piece of content — whether it was a blog

By Kelsey Johnson June 21, 2022 Do your fans know you just published something new? Now, when you publish a podcast, blog post, YouTube video, or Etsy product, you can send a notification email automatically — with no extra work. Have you ever labored over a piece of content — whether it was a blog

Home >> Email Marketing >> What Are the Different Types of Email Campaigns? All You Need to Know About 87% of B2B content marketers use email to engage their audience. Moreover, organizations can leverage this advertising channel to drive website traffic and sales. A well-executed email marketing strategy would allow your business to reach more

A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power

Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate

Third-party cookies are going stale, but the online oven is heating up for first-party data. Woof. For some reason, we marketers can’t avoid a painfully “good” pun when it comes to third-party cookies. Maybe we’re hungry? Or perhaps we’ve just got to sneak in an awkward dad joke every once in a while? So please,

Take two: Popups are essential to growing a business — and to a growing business 🙂

Registration is now open for Litmus Live 2022! On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). That means you can share your best ideas about all things email,

“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than 59% of marketers are expanding automation of email programs.  It’s easy to understand why many marketers are jumping on the bandwagon. Email automation saves time and creates opportunities for

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color

Picture your ideal morning. You start the day with your warm beverage of choice. After a quick stretch, you head to your work desk and scroll through your inbox. There’s an email from a happy client who just paid your invoice. Another email asks if you can block off the next few weeks in your

No matter how great you and your marketing team are at advertising your products, the simple truth is that these days, 75% of consumers will do their own research before committing to a purchase. And, it just so turns out that this research will include seeking out examples of social proof that confirm that your

Did you know that the single most common reason small businesses fail is due to a lack of marketing? With so much competition out there, a business can’t afford to get by on word of mouth alone. Rather, it’s important to run engaging marketing campaigns across a range of mediums. One of the most successful

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail),

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the

Shopify is one of the largest ecommerce platforms in the world, currently powering more than 1.7 million businesses worldwide. A big part of the platform’s success comes down to its intuitive user interface, affordable pricing, and great merchant support from the platform itself and thousands of Shopify app developers. Undoubtedly, Shopify is a great platform

You may have noticed we got creative with animation and interactivity in our May newsletter in hopes of increasing engagement by providing some surprise and delight in the inbox. And bonus, it was fun! Fun to design, code, and play with.  This advanced CSS animation is supported mostly in Apple Mail, so we make sure

Google Ads has been around for over 20 years already, and it’s still firmly holding onto its spot as the most popular digital advertising platform of them all. There is a good reason for that: the platform allows advertisers to appear on the world’s most used search engine, as well as Youtube, Gmail, and hundreds

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam.  Why would anyone do that, right? You’re a

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time