How Salesforce Marketing Cloud (SFMC) Integrates with Litmus

When it comes to creating great email campaigns, every minute matters. Our integrations help email marketers save time and streamline their workflow. With Litmus’ Salesforce Marketing Cloud (SFMC) integrations, you can test personalized, dynamic content as you build within Email Studio and easily analyze campaign performance—creating more effective emails, faster. “With the Litmus Salesforce Marketing

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What Is an Email Blast? (How to Do It Right)

Email blasts are an important part of any marketing program, but most senders get it wrong. For starters, nobody wants to get blasted with anything—so perhaps switch up the terminology. But we’ll get more into that in a minute. Below, we’ll teach you everything you need to know about email blasts. Follow the tips below

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How An Email Marketing Platform Can Optimize Your Strategy

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. And as for younger generations, they still like receiving messages in their inbox as well with 73% of millennials preferring email communication from businesses. The power of

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How An Email Marketing Solution Can Optimize Your Strategy

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. And as for younger generations, they still like receiving messages in their inbox as well with 73% of millennials preferring email communication from businesses. The power of

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What Is It & How To Reduce It

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems, actually has a carbon footprint? We recently wrote about green marketing and the environmental impact our marketing activities have. But what about

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Drive a Customer-Centric Digital Transformation via Email Marketing

The increasing importance of an end-to-end customer-centric experience is responsible for  digital transformation in companies all around the world. The adoption of various digital technologies has made it significantly easy for businesses to transform their operations according to the new market requirements. According to a survey by Statista, digitally transformed enterprises are expected to account

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How to Write Fun Emails (Plus Funny Email Examples)

Humor is a great way to engage people. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable. But before we get into how we can add humor to emails, let’s lay some groundwork. Funny campaigns don’t work for every brand. You don’t want your medical provider or

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The Omnichannel Hero’s Journey | Ebook

Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able

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What It Is, Strategies & Examples (2022) │ Twilio SendGrid

Retention marketing isn’t a new strategy, but it’s definitely one that deserves a bit more love and attention. It’s the spirit behind the notion that it’s more valuable to have 10 brand fanatics rather than 100 loosey-goosey customers. The 100 flaky customers might all make a purchase once in a lifetime, but your brand loyalists

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Join Validity at Salesforce Connections 2022 

Let the countdown begin!  We’re just a few days away from the start of Salesforce Connections 2022.  From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders.  Where to find us   Attending the event? We’d love

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7 Interactive Emails for Inspiration

Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more. In this blog post, we cover: What are interactive emails? Interactive emails contain elements that

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8 Email Marketing Optimization Strategies for Your Campaigns

It’s been revealed that 64% of small businesses use emails to connect with consumers.  Many people think emails are old news. They’ve turned their sights to social media campaigns and Google Ads. While social media is crucial to modern marketing, there’s still power behind an email.  Because a single email holds so much power, it’s crucial to

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The Group Looking to Set Email Standards

Have you ever noticed that the way your email campaign looks after you hit send doesn’t quite match what you expected to find? Did you ever see an email display one way in Gmail and another way in Apple Mail or Outlook? Usually, you can blame those types of problems on a lack of email

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The Litmus Team’s Favorite Emails of May 2022

Subscribers are inundated with emails—especially as brands begin to launch their summer marketing campaigns! As email marketers, we know what goes into making email so special. So when an email catches our eye, we really like to shout about it. Whether it was a clever subject line, the perfect timing of a triggered email, or

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Email Deliverability 101 for Email Marketers

In email marketing, crafting compelling emails and sending them to optimized segments is only half of the equation. And all that work is in vain if those emails don’t make it to your recipients’ inboxes. Email deliverability is the other half, ensuring that your emails reach recipients and don’t end up in the spam folder.

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How to effectively brainstorm in a remote environment

By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm.

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Customer-Centric Marketing is Critical: Email is the First Step

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!), the  senior marketing leadership role has evolved. We’re now architects of the customer experience, and tasked

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6 Trends in Email Marketing to Watch

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our

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What Is Email Automation? A Complete Guide

Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple times a day. This is one reason why email marketing can be quite effective. Of course, it

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Email Unsubscribe Best Practices | Twilio SendGrid

The email unsubscribe experience is a crucial interaction between the sender and the recipient. If there’s any friction or confusion while a recipient tries to unsubscribe, this could mean trouble for your sender reputation and email delivery rates. Not to worry. This post will describe how to streamline the unsubscribe process and provide some campaign

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30 Questions to Ask Your Next Email Service Provider (ESP)

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service

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The Pros and Cons of Text-Based Email Versus HTML

Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would

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How to Manage Your Remote Email Marketing Team

Image Source: Freepik Email remains one of the most effective marketing channels: with an average ROI of $38 gained to $1 spent. Nowadays, businesses big and small use email not just to directly promote their products but also to share exclusive content and offers their audience might enjoy, provide one-to-one customer support (or redirect recipients to

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Holiday Email Opt-Outs | Twilio SendGrid

As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns.  But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring

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More Than a Name: 10 Ways Marketers Personalize Emails

At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email

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