Is Email Marketing Design Important? Yes, and Here’s Why

Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results. There are many different factors that can contribute to an effective email marketing campaign, but today

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Using Content Marketing Automation For Personalization

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email personalization.  There are

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Using Email Templates? Test These 8 Elements Before You Send

Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable. Need to adjust copy, images, and links so messages are relevant to each campaign? An email template lets

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Top 4 Features to Look for in Data Management Software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just

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Email Personalization and Data Privacy Laws

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing

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Going back to the office? Here’s why we’re not.

By Kathleen Herrmann May 12, 2022 AWeber is all-in on remote-first. Learn why we’re not going back to the office. We’re AWeber – a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections

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Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of

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Ecommerce Discount Strategy: A Nearly Fool-Proof Guide

Discounts have been part of the selling process since the times our ancestors traded sharp sticks for pretty seashells. Care for a bigger stick order? Perfect, have a free amber piece for the wife. And now we’re stuck with discounts for good. To this day, there are a few proven ways to approach discount pricing

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Breaking Down Brand Intelligence with MailCharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges?

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What Is BIMI? | Twilio SendGrid

With phishing, spoofing, and fraudulent emails on the rise, recipients are increasingly suspicious of messages in their inboxes. They have good reason to be: 60% of Americans claim they or a family member have been scam victims. That’s enough to make just about anyone paranoid. To add another layer of email protection (and to build

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When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring

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Email Personalization 101: Preparation [Infographic]

Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101 There are four types of data that are valuable to marketers, especially when thinking about email personalization. Understanding these types

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7 Email List Hygiene Tips for a Post-MPP World

Since its release in September 2021, Apple’s Mail Privacy Protection (MPP) has completely changed the email landscape. Validity data shows that pixel fires associated with the Apple proxy skyrocketed to approximately 70 percent of total device usage by last December. Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and

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How to Keep Track of Email Marketing Metrics: A Closer Look

Did you know that, according to Review 42, over 300 billion emails were sent (and received) every day of the year 2020? Additionally, in 2019, there were almost four billion users of email globally, and there are around over one billion Google email accounts globally. Considering these statistics, it’s clear how important it is for

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The Litmus Team’s Favorite Emails of April 2022

Design, copy, and strategy all work in harmony to create an email subscriber’s experience when receiving newsletters and update emails from the brands they love.  As we receive so many wonderfully curated email campaigns in our inboxes, we love to share our favorite emails from the past month. So here are the emails that really

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Email: The Perfect Place for Building First-Party Data

The email marketing community has had all eyes on privacy shifts in recent years—for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what

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Key Insights From the 2022 Email Marketing Benchmarks Report

Do you want to make sure your email campaigns resonate with your audience and remain impactful in 2022?  Then look no further and dive right in to this freshly updated Email Marketing Benchmarks report that analyzed more than 7 billion emails sent by our customers throughout 2021.  Inside, you’ll find the latest statistics on email marketing, landing

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Lead Generation Guide- Benchmark Email

Chances are, you and your business have been around the block a few times when it comes to lead generation.  You’ve probably tried a few successful (and less so) strategies but haven’t landed on a reliable mix that you can ‘set and forget’ — allowing you to forget about creating leads and focus more on

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Expert Troubleshooting for DKIM Alignment Failures

Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent of cyberattacks start with email, keeping your email program secure has never been more important.   This starts with email authentication.   Email authentication is a sender’s best defense against phishing and spoofing attacks.  But it

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The Ultimate Guide to Cold Email Marketing

Did you know that, according to the U.S. Small Business Administration Office of Advocacy, there are over 31 million small businesses nationwide? Additionally, these small businesses make up 99.9 percent of all the US economy’s firms. Considering how many small businesses are out there, it can be stressful as a small business owner to figure

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Top 5 Priorities for Successful Email Marketing Programs

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way.  As email marketing strategies continue to evolve, it’s important to focus on key areas that will help

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Why You Should Be Using Responsive Email Templates

In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read. Using responsive email templates allows you to display your content with consistency across any device and at scale

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Enterprise Marketing: The Basics

Enterprise marketing is as rewarding as it is challenging. After all, you are responsible for your company’s global image and the stakes are high. You have to manage complex campaigns that span multiple channels, departments, and stakeholders.

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New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates Jump directly

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Grow Your MLM Faster » Email Marketing

Updated: April 20, 2022 0 Comments Email Marketing Tips Grow Your MLM Faster Want to grow your mlm faster? One of the biggest challenges for network marketers is helping their new referrals get up to speed quickly. Duplication is critical to your success. The last thing you need is for your new referrals to be bogged

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