Guide to Understanding Pinterest Analytics

Pinterest is a great platform for sharing and discovering images, ideas and content. It’s also relevant for B2C marketers that want to increase engagement with their brand. With Pinterest analytics tools, you can see who’s most interested in your content and how they’re interacting with it. In this guide, we’ll explain how to interpret Pinterest

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How to Use TikTok for B2B Marketing (With 3 Examples)

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to

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What makes it a profession?

Malpractice by one of us is malpractice by all of us. When a calling turns into an industry, that can change. In an industry, it’s buyer beware. It’s us against the rest. It’s a quiet line of self-preservation. But in a profession, it’s clear that a service is on offer, and that standards and trust

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When you feel like it

It’s possible to create a life where we only perform tasks when we feel like it. More likely, though, we end up with commitments. Commitments require us to do work when they feel like it, regardless of whether we do or not. And the best sorts of commitments create a positive cycle. We end up

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But what’s your budget? | Seth’s Blog

This can be an uncomfortable question. Not because any of us have unlimited time and unlimited money, but because it puts us on the spot in a few ways: Are you able to understand the project well enough to put boundaries around it? If you don’t, are you aware enough to announce what you will

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The kindness bonus | Seth’s Blog

“Please be kind” sounds like a moral imperative. And in some ways, it is. But behind the theory of the firm and a key building block of successful communities is the idea that kind interactions are significantly more productive. When people feel seen and respected, they’re more likely to focus on what needs to be

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How to Set Up a Remote Desktop

Want to just get started? Sign up for Zoho Assist and create your remote desktop today. In your workplace, there are a few things that you need in order to be productive. Sometimes, you need a second monitor to get all of your work done. Or, you might need to access certain files that are

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How to Conduct a Facebook Competitor Analysis Report

A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out the best in your brand. According to the 2022 Sprout Social Index™, over 80% of marketers check their social data on a daily or weekly basis to inform everything from content strategy to market research.

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“Could be better” | Seth’s Blog

Three words that open the door for insight, understanding and improvement. Gratitude isn’t in question. Neither is acceptance of the situation. It’s not unpatriotic or disloyal to talk about how something could be improved. Instead, when we care enough to say, “could be better,” we’re putting ourselves on the hook to create. You need to

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10 chatbot examples to boost your marketing strategy

The chatbots have arrived. The instant gratification of @-mentions, DMs and chatbots has influenced the trajectory of social messaging and customer care. The need for conversational commerce remains high as customers want to interact with brands in a way that feels natural (and efficient). Over 70% of customers expect a conversational care experience when they

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Is Google Stealing Your Content?

It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides. At first, the tech was clunky and rough around the edges. But over time, it became polished, fast

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Sprout Social named leader in G2’s 2022 Summer Reports across six award categories

Sprout Social, an industry-leading provider of cloud-based social media management software, has been recognized by G2’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring. In all six categories, G2 recognized Sprout Social as a leader

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Fear and footnotes | Seth’s Blog

When you’re trying to make an argument in a scientific journal or a history monograph, you’ll need footnotes. Show your work. Make it clear who came before and what you’re basing your thesis on. But it seems as though when we’re nervous and afraid, we don’t need any footnotes. “No,” is all we have to

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How to Go Viral on TikTok: 7 Tips From Brands that Did It

Stuck on how to go viral on TikTok? Making it happen might be easier than you’d think. Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Think about it. One billion weekly active users watching 20+ hours of TikTok on average. There’s plenty of attention to go around.

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How to Send a Reminder Email

Want to just get started? Click here to sign up for Booking Koala and start sending reminder emails today.  Not knowing when or how to send a reminder email is a universal problem that many individuals face, no matter what industry they work in. You don’t want to come across as pushy or condescending, but

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For Women in Software Engineering, Vulnerability Matters

I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. But when I entered the professional engineering world,

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5 Examples of eCommerce Chatbots That Will Increase Sales

Chatbots today are revolutionizing the manner in which people shop. They are providing improved customer experiences in product selection, shopping, customer service, and more. According to Statista, an estimated 2.14 billion people purchased goods or services online in 2021. Image Source The number of active chatbots is growing at its quickest rate yet. In 2017,

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What is Direct Marketing? 5 Direct Message Examples

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. While tried-and-true tactics still have their place, messaging is a fixture

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Thoughts on the solstice | Seth’s Blog

For half the planet, today is the longest day of the year. For the rest of us, the shortest. There was a solstice before there were people. All of our other holidays don’t fit that definition. They’re invented. Short-lived. Worldwide, it’s a moment to realize that this is the only planet in the known universe

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The rise of placebos | Seth’s Blog

I’m a fan of appropriate placebos. They often have few side effects, they’re inexpensive and they work when used in the right situations. You can check out my rant on them here, it’s been read millions of times to date. A placebo isn’t just a medical intervention. It’s any tool we use to feel better

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The arc of history | Seth’s Blog

By every geologic measure, modern human life is a tiny blip, a spark of static on a very long-playing record. For most of the time that life has existed on Earth, there were no humans. And when there were human-like creatures, they spent much of their time doing not much. Nomads eat when they need

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Acceptance vs. ennui | Seth’s Blog

The best way to make things better is to see how they are. And then do something about it. Acknowledging the problem is not the same as giving up. Too often, we’d rather not hear about it, or we choose to catastrophize as a way of protecting ourselves from the reality of what’s actually happening.

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What is a Subdomain and How Does it Affect Your Site’s SEO?

When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from

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Carrying benefits | Seth’s Blog

Compared to easily-overlooked carrying costs, carrying benefits are practically invisible. Pay once, but come out ahead over and over again. There are habits, assets and learnings that seem too expensive right now. And so we simply stick with our status quo. When we take the time to itemize the carrying benefits and write them down,

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The Complete Guide to Instagram Social Listening

Is your brand keeping an ear to the ground through Instagram listening? Because Instagram isn’t just a place to post snapshots anymore. In fact, the platform is a prime place to connect with your target audience. Shout-outs and call-outs. Tags and mentions. Breaking industry news. All of the above should be on your radar. This

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Social Media Planning for Before, During and After M&A

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. And yet in all of that planning, many companies completely overlook social media as part of their M&A process. This is a huge mistake. In this article, I’ll walk through both why this is so crucial for all M&A

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Carrying costs | Seth’s Blog

How much does a puppy cost? At the shelter, maybe you need to put up a hundred dollar fee or donation. But that’s tiny compared to food, vet bills, time spent walking, chew toys, yak bones, bully sticks, groomers and those ridiculous dog costumes… perhaps $20,000 if you add it all up. Yet we tend

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The Importance of Social Media Sentiment Analysis

Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And it’s easy to overlook your customers’ feelings and emotions, because they’re difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings

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Top 10 Best Merchant Services – 2022 Review

Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved, or otherwise endorsed by any of these entities. Want to jump straight to the answer? The best merchant service provider for most people is Stax or Helcim. Merchant service providers give businesses the ability to process credit

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Some questions | Seth’s Blog

Who’s it for? What’s it for? What change do you seek to make? What’s the hard part? If you could learn one skill that would help your project, what would it be? How can you tell if it’s working? Would it be easier if you had help? Would it be easier to make an impact

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How to Generate More Leads Through Your Online Marketing Campaigns

Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective?  If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a

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SMS Marketing 101: The Ultimate SMS Marketing Guide

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s something 6.57 billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this

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How to Write Effective Content for Conversational Search

Hey Siri, how do I write for conversational search? Conversational search is a search method that allows people to ask questions in natural language. This search method is becoming more popular because people are using voice-activated assistants like Siri and Alexa more and more. That’s why content writers need to know how to write for

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Why Senior Influencers Are Taking Social By Storm

Movie theaters don’t have a monopoly on silver screens anymore. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Maybe we shouldn’t be surprised. In 2010, Betty White

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