SMS Marketing 101: The Ultimate SMS Marketing Guide

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s something 6.57 billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this

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How to Write Effective Content for Conversational Search

Hey Siri, how do I write for conversational search? Conversational search is a search method that allows people to ask questions in natural language. This search method is becoming more popular because people are using voice-activated assistants like Siri and Alexa more and more. That’s why content writers need to know how to write for

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Why Senior Influencers Are Taking Social By Storm

Movie theaters don’t have a monopoly on silver screens anymore. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Maybe we shouldn’t be surprised. In 2010, Betty White

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Problems now (problems later) | Seth’s Blog

People always address now problems before they work on later problems. Every time. On one night in 2004, you might have had two choices. You could go out for a fancy dinner with friends, or you could buy one share of Google at their IPO. A couple of decades later, your dinner is forgotten but

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Introducing NPD Canada

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened

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How to Choose a Business Name

Want to just get started? Click here to sign up for ZenBusiness and choose a business name today. Choosing a name for your business requires more than just creative brainstorming. A good name needs to match your brand identity, stand out from the competition, and align with your state’s legal guidelines. Once you land on

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How to Schedule TikTok Posts

You know it, your brand loves it, you’ve lost hours scrolling on it. With more than one billion active users, TikTok has changed the social media game. And with brands on TikTok proving its value as a business tool, it’s here to stay. If you want to keep your content consistent and your to-do list

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Handmade, original and significant | Seth’s Blog

There are still pockets of our culture where a single individual can create and share a body of work that’s resonant and unique. I’ve become hooked on a podcast called A History of Rock Music in 500 Songs. I’m now a backer on Patreon. The show is at 500songs.com/ [My suggestion is that you start with

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Push vs. pull | Seth’s Blog

The non-networked world was driven by push. The merchant stocked goods and waited for you to come buy them. The manufacturer made things in advance and advertised so you’d go buy them. The cab waited by the corner hoping you’d come out and hail it. The door-to-door salesperson went door to door… But the web

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How To Buy A Business

Want to just get started? Click here to sign up for Rocket Lawyer and buy a business today. Starting a business from scratch can be tough. That’s why so many entrepreneurs opt to buy an existing business instead. When you buy a business, there’s already an established brand name, customer base, and operational infrastructure.  You’re

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15 Market Research Tools That Will Help You Uncover Incredible Insights

In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to

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Marketing vs. promotion | Seth’s Blog

People often use the words to mean the same thing, but they’re different. If an exterminator puts signs and banners in front of a fancy house when they’re inside killing rats, that’s promotion. But it’s not good marketing. Marketing is creating the conditions for a story to spread so you can help people get to

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How to Make a TikTok: The Beginner’s Guide

TikTok is more than just a platform for entertainment.  It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats, 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they

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Are you smart? | Seth’s Blog

Smart is no longer memorization. It’s not worth much. Smart is no longer access to information. Everyone has that. Smart is: • Situational awareness • Clarity of goals • Good taste • Empathy for others • The ability to make decisions that further your goals The good news is that smart is a choice, and

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Everything You Need to Know to Grow Your Brand

As a business owner, you know that online reviews are essential, and they can make or break your business. In fact, 89 percent of worldwide consumers say they read online reviews before buying products, and 49 percent report trusting those reviews as much as a personal recommendation. Good reviews can help you attract new customers,

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Scale vs. Speed: Why organizations slow down

If you compare a Starbucks of ten years ago to a current one, they’re virtually the same. Compare this to the originals in Seattle, and the difference is startling. The same goes for the design of a typical McDonald’s. Apple launched the Mac with about a dozen full-time people working on its development. Today, they

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How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns

Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t

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How to Create an IPO Communications Strategy for Social

Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day? For an outsized impact, let social media be the secret sauce that

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5 Psychological Strategies That Impact Content Marketing

Did you know that around 7 million blog posts and 500 million tweets are sent out every single day? That equates to almost 5000 blogs per minute and 6000 tweets per second. In addition, you also have over 300 hours of video uploaded to YouTube every minute. That’s a dizzying amount of content to compete

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Paying extra | Seth’s Blog

For six years, if you wanted an electric car, you’d need to pay extra. It cost more than the regular kind. Of course, if you decided to buy one, you weren’t paying extra. You were buying sustainability, community awareness, cachet, status, safety, quiet and the feeling of being an early adopter. People never pay extra.

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How to Create an Effective Social Media Content Calendar

Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media calendar is a simple process, but it can have some impressive results. Here’s how to quickly set up your social media content calendar and start leveling up your performance. What

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How to Tell the Brand Story Customers Want to Hear

As the old marketing adage goes, “Facts tell, stories sell.” While that advice is sound, today’s corporate communications professionals need to take it a step further. Skillful brand storytelling requires using social media insights to stay up to date on customers’ needs and expectations. Social media is more than just an avenue to tell your

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How to Use TikTok Comments to Drive Engagement

TikTok is known for its viral videos and trendy dances, but there’s another layer of the app that makes it so enticing: the comments. The TikTok comment section isn’t just for reactions either—it’s a playground for internet lore, themed threads and belly laugh-evoking jokes. With mega commenters cashing in on pleasing the crowd and Twitter

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What are things like around here?

Industries are often held together by unspoken hierarchies, signposts on the road to achievement. In the fancy parts of the book business, it’s not profit. Editors are often unaware of which books are truly profitable. They keep track of cultural impact, literary respect, the idea of a book being ‘well published’ and the hard-to-measure currency

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Skepticism and Denial | Seth’s Blog

Skepticism is a virtue. It requires a willingness to question conventional wisdom, and the guts to accept something after you discover that it’s actually true. Denialism, on the other hand, is a willful rejection of reality. It’s safe and easy, and unproductive. Because there’s no room to change your mind. To be a generous skeptic,

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Interested vs. interesting | Seth’s Blog

Of course you’re interesting. There’s something about what you’ve done, what you say, how you show up in the world that’s worthy of interest. But that doesn’t mean that people are interested. We each have a noise in our heads, an agenda and something urgent that’s grabbing our attention. And so, the amount of interest

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How To Use Instagram For Business

Want to just get started? Click here to sign up for Sprout Social and start using Instagram for business today. Using Instagram for business today is a necessity.  Influencers are building their brands on the platform, while small and big businesses are leveraging it to reach new audiences to get more sales. But just like

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The next train | Seth’s Blog

It’s not a luxury, it’s a choice. We can build slack into our lives. We can create cycles so that we don’t need to dance with a crisis around time on a regular basis. If there’s another train after this one, you don’t have to fret. If the deadline for the project is tomorrow, not

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How to Encrypt Email

Want to just get started? Click here to sign up for DreamHost and start encrypting your email today. As a small business, keeping your data secure is an ongoing battle, especially when you must send sensitive information via email. When you want to make certain that an unintended person does not intercept this information, you

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How to Track the ROI of Your Online Advertising Campaigns

You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling

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How to Create a Free Business Email

Want to just get started? Click here to sign up for DreamHost and create your free business email today. When you want to portray professionalism in your small business or organization’s digital footprint, having an email address that ends in Gmail.com is not the best way to do it. Fortunately, when you already own a

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How to Edit TikTok Videos: 20 Clever Tips

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends,

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3 Ways to Get Rid of Creative Block

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Sometimes creative block—a barrier to inspiration caused by a variety of emotional, mental, physical or external

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10 Best Email Marketing Softwares for Small Businesses

Ninety-nine percent of email users check their inbox every single day.  That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want

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Failing in the trough | Seth’s Blog

There’s a time gap. Marketers raise expectations in order to get someone to sign up and try a product and service. And (hopefully) there’s satisfaction, delight and remarkability once the organization actually delivers on what you promised. In between, the trough. You spend $400 per customer on rent and architecture and web design. Perhaps it’s

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