Everything You Need to Know to Get More Revenue From TikTok

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.  The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get

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Why Lifecycle Marketing Matters for Your Social Team

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions

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In search of hypocrites | Seth’s Blog

Why would we want to wait until someone is perfect before we give them a chance to make things better? Each of us is part of a system, cogs in a process that rewards us for certain actions based on various inputs. When the system is broken, some of the most highly leveraged, aware and

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How (and Why) to Post to Instagram from PC or Mac

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In 2021, Instagram rolled out another

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8 Time-Saving Content Marketing Tools to Ramp Up Productivity

Content marketing is an effort-intensive area of business. Creating quality content, distributing and promoting it to reach the right audience, and ensuring it delivers on your business goals is no mean feat. From digging up ideas to measuring the performance of your content, there is a lot that content teams and marketers have to strive

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Social Media Activism: How Brands Can Get Involved

Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, social is a powerful platform for activism. In this article, we’ll walk you through how

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The delay | Seth’s Blog

Sometimes we’re not that good with time. If people got a hacking cough and a chronic disease an hour after smoking their first cigarette, it’s unlikely many people would smoke. If earthquakes happened a day after fracking for gas was tried, they would probably have stopped. And if entrepreneurs discovered freedom, satisfaction and customer delight

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Personal responsibility | Seth’s Blog

It’s complicated. Because we made it complicated. Our culture is built on the principle that people are responsible for what they do. And then we spend time and effort diffusing the responsibility. If you work for a company and are just doing your job, are you responsible? What if you founded the company? What if

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Expressing something | Seth’s Blog

In an episode of a podcast I really respect, three of the experts quoted used words that I was familiar with: Debunk, gaslighting and cult. These are powerful words, words with specific and evocative meanings. In all three cases, the people speaking used them ‘wrong.’ Being on a podcast might be nerve-wracking, and in an

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Social Media Messaging: How to Build a Winning Strategy

Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments. DMs. For some brands, it’s a constant back-and-forth. But given how quickly social comms can move, it’s easy to overlook what you say and how you say it. Thing is, even the shortest messages you

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The Top 5 Best Outbound Call Center Services – In-Depth Reviews

Want to jump straight to the answer? The outbound call center service for most people is Nextiva or Five Star Call Centers. Imagine if your outbound call agents were engaged, able to handle customer rejections, and consistently hitting their connection rate targets. Moreover, your business has a steady pipeline of qualified leads and is continually

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The Top 5 Best Online Backup Services – In-Depth Reviews

Want to jump straight to the answer? The best online backup service for most people is IDrive and Backblaze. Finding a reliable online backup service for business or professional use isn’t a choice to be made lightly. If and when the worst occurs—hardware failure or accidental deletion—the peace of mind that comes with a secure

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Classical music and documentaries | Seth’s Blog

Check the ratings, whichever magazine or website you choose: Classical music and documentary films almost always get more stars and higher ratings than pop music and feature films. The reason is simple: The folks who like stuff like that like stuff like that. The smallest viable audience for certain genres is very clear. That allows

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9 Ways to Increase Your Conversions Using Popups

Lead generation is crucial for any and all businesses. But it’s the one area where most marketing efforts are seriously challenged. One of the most effective lead generators is popups which have become ubiquitous on pretty much all websites nowadays. Popups are sometimes considered annoying, but they can work wonders if you use them properly.

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Where Does Analytics Fit Into Your Customer Experience?

Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care.

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The Top 5 Best Ecommerce Fulfillment Services – In-Depth Reviews

Want to jump straight to the answer? The best ecommerce fulfillment service for most people is ShipBob or Red Stag Fulfillment.  Warehousing, packaging, and shipping orders to customers on your own is tough to manage at scale. Ecommerce fulfillment services solve this problem by handling these tasks on your behalf.  Outsourcing ecommerce fulfillment ensures that

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The smallest viable audience | Seth’s Blog

It’s a stepping-stone, not a compromise. The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic and satisfaction can lie in the other direction. Not because we can’t get bigger, but because we’d rather

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How to Make a Wix Website in 6 Easy Steps

Want to just get started? Click here to sign up for Wix and make a website today. Every business needs a website. They used to be much harder to create, cost a lot of money, and require serious expertise. That’s not the case any more. I know it can still be intimidating, but you can

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Facebook Pixel: A Complete Guide for Digital Marketers

Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In

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How to Make a Website in 6 Easy Steps

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Making a website has gotten much, much easier over the years. It’s cheaper, faster, and more straightforward than ever before. But what do you really need to build a website? A stable internet connection

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Top 5 Tips for Successful Copywriting in 2022

Copywriting is a great career option because it’s a high-income skill and offers numerous opportunities for working from any part of the world. As a result, Copywriting is highly sought after by several industries. However, to become a copywriter, you must hone specific skills and follow certain steps/tips. As you read on, you will fully

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How a Link in Bio Instagram Tool Can Grow Your Brand

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your bio link is also a secret superpower. And by using a link in bio Instagram tool (like SproutLink or Linktree) influencers and brands alike can turn their bios into

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Newbies welcome | Seth’s Blog

The paradox of most tightly-knit communities is that they have an internal culture. And that culture often makes it difficult for a new person to join. It’s hard to have insiders if you don’t have outsiders. This is true for guilds of copy editors, fans of anime or branches of science. The key transition point

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The Top 5 Best HR Training Programs – In-Depth Reviews

Want to jump straight to the answer? The best HR training programs for most people are Administrative Human Resources (HR) for Beginners by Udemy or Human Resource Management: HR for People Managers Specialization by Coursera. HR training programs are essential if you want to learn more about managing people and understand how to apply ethical

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TikTok Analytics: A Guide for Marketers

While TikTok seems to be a platform primarily for social interaction and short-form video content, it offers plenty of value for brands and businesses. With TikTok analytics, you can see how many of the 1 billion TikTok users are engaging with your content, where your followers are located and when they’re most active. These insights—and

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5 Simple Steps on How to Find the Best Facebook Influencers

Mark Zuckerberg recently announced that Facebook is now Meta. Does this mean the death of Facebook? The answer is – absolutely not. In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and

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“…somebody else will.” | Seth’s Blog

This is a great excuse for racing to the bottom. Corporations with power go ahead and take advantage of customers. “Well, if we don’t do it, a competitor will.” The public markets don’t require companies to throw out their principles to succeed. In fact, they reward companies that do the opposite. People exploit vulnerabilities in

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7 Simple Steps to Start Your Online Shop

Starting a dropshipping business is the perfect first step into entrepreneurship. You’ll be able to make money by selling products to customers, setting your own prices for those products, and marketing your brand. You don’t even need to pay for inventory until it has been sold! It may seem like hard work at first but

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12 Best Programmatic Advertising Platforms to Use in 2022

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that?

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5 Dangerous Webinar Mistakes (And How to Avoid Them)

You’ve worked hard at putting together your webinar slides. You’ve fine-tuned your presentation to your liking. After a few run-throughs, you’re ready to launch. Ready, set… hold up. Before you invite your attendees, there’s one more step to check off your list: foolproofing. I know what you’re thinking, “What? Why bother? What could go wrong

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Resilient markets | Seth’s Blog

The “free market” is a bit of a myth. Other than some board games, it doesn’t exist in real life. We eagerly regulate things like dangerous goods, fraud, insider trading, the warranty of merchantability, trademarks, dumping poison in the water supply, selling heroin to kids, etc. All of these boundaries are designed to create more

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The Top 5 Best To Do List Apps – In-Depth Reviews

Want to jump straight to the answer? The best to-do list apps for most people are Todoist and TickTick.  Staying organized during a busy time can quickly feel like the world is crumbling around you. Sometimes there are too many tasks to complete and not enough brainpower to remember everything.  But that’s where to-do list

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