8 Instagram Trends to Pay Attention to in 2021

With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,

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Basecamp Review – How does Basecamp stack up?

With over 3.5 million accounts, Basecamp is one of the more popular project management platforms. It offers many benefits, including a highly user-friendly design and multiple in-platform communication options to help streamline your workflow and keep team members focused and working within the platform. But Basecamp also has some downsides, like limited reporting and time

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How to Sell Products on TikTok

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a

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And who are you really?

There’s a desire to celebrate our “authentic” self. But perhaps our considered self, the one that shows up when we’re doing our best to be consistent, generous and professional–that’s our authentic self. And the voice that slips out when we’re tired, stressed or busy is simply an incomplete and lesser version of who we actually

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Do You Need Further Education to Run Your Business?

You Want to be an Entrepreneur? Be a Lifelong Learner Whichever route you take to further your education in business, it’s essential to continue your education in some capacity. You have to be a lifelong learner if you want to be an entrepreneur. Gaining relevant business knowledge, best practices for navigating each stage of a

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10 Strategies for Better Music Marketing

The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the

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5 Steps To Sell Your Business For The Best Price (2021)

You’ve decided to sell your business—now what? Selling a business can feel overwhelming, especially if you’ve never been through this process before. Between the timing of the sale and the logistics, there are lots of factors to take into consideration before you proceed. First, you need to understand that it’s perfectly OK to sell your

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Smartsheet Review – How does Smartsheet stack up?

If you’re looking for a unique way to handle project management in your company, then Smartsheet may be for you. While other project management apps are somewhat similar and sometimes can only be differentiated by a few different feature add-ons, Smartsheet is something completely different. It is so different, in fact, that it technically isn’t

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Announcing: The MozCon Virtual 2021 Initial Agenda

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking

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Certainty, accuracy and leadership | Seth’s Blog

Certainty: Resolute in the face of criticism and implacable when confronting evidence to the contrary. ‘Never in doubt’ is more important than being right. The need to prove strength and consistency often ties us into knots, particularly in a world with new information and insight arriving so often. Accuracy: Aware that the sum total of

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SEO Website Analytics: Going One Step Deeper Into GA

Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at

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The 8 Best Direct Mail Services – 2021 Review

Want to jump straight to the answer? The best direct mail services are Gunderson Direct, PsPrint, and PostcardMania. Direct mail is still a viable marketing strategy. It’s easy to lose sight of this when you’re putting more emphasis on online advertisements, email, and other digital marketing tactics. But direct mail is an effective and affordable

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5 Reasons You Shouldn’t Buy Fake Twitter Followers

Social media platforms are free marketing resources that all kinds of businesses, big or small, can use and benefit from. They have enabled brands to connect with a much broader audience size when compared to traditional marketing channels. Twitter, a popular social media platform, widely known as a reputed information and news source, has established

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Public companies are too often out of alignment

The public markets can offer a company quite a bit: Cash right now. Liquidity for the future. A currency to help recruiting and retention. And public companies come with a giant caveat: They are owned by people (the shareholders) who might sell out at any moment. And new ones can take their place in an

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Leverage Traffic From Social Media With These 7 Tips

5. Start Facebook Groups & Twitter Pages Starting a Facebook group is what I regard as bypassing the hard work for traffic & winning some passive traffic from it. Maybe i’m exaggerating a little bit though, Facebook groups do exactly work as you could have wished for. You don’t actually need to put your efforts

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5 Recommendations + 5 Pro Tips

Since 2005, YouTube has been the trusted platform on a global scale for sharing video content with other users. Starting out as a simple way to share your favorite videos with friends and family, it has since turned into a money-making machine allowing people to earn a living through successful YouTube channels. Not only that,

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Featured Snippets: Not Gone, Just on Holiday (Apparently)

On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE! I did all

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The confusion about “sorry” | Seth’s Blog

“I’m sorry that your cat died,” does not mean that I killed your cat. But, “I’m sorry that I stepped on your foot,” does mean that I stepped on your foot. In creating connection and trying to make amends, we often get confused by the two kinds of ‘sorry’, and don’t apologize because we believe

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The Local Finder vs. Google Maps: How Different Are They?

Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small

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“Perfect or we’re not going”

When does this rule apply? It doesn’t apply to anyone we’ve ever hired. It doesn’t apply to anything we’ve ever purchased. It doesn’t apply to any project we’ve sponsored. Or anyone we’ve ever voted for, dated or befriended, either. In fact, it’s a great excuse for the things we’re afraid to do, or where our

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Gain Customer Trust & Boost Sales With These 11 Tips

Be Honest and Transparent In business as well as in life, honesty is the most important thing. Deceiving will never be accepted, especially when you are working with a large number of people. If you gain negative comments, don’t delete them unless they contain swear or bad words, answer them politely, and find the solution.

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Are Instagram Bots Safe to Use For Growth?

It’s frustrating… Putting hours and hours into creating stunning Instagram content only for it to be lost in the noise. There are 995 photos per second uploaded to Instagram; what makes yours stand out? The truth is nothing. While there are all levels of content that brands and individuals share on this platform – the

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Why TikTok Is The Next Stop For Brands And Influencers

The short answer is yes. Here’s why! Despite YouTube having a good firm hold on popular industries such as toys, it seems that TikTok may be looking at getting the same treatment sooner than later. Toy companies like KiwiCo have already seen a rise in sales once they’ve started catering to children under 14 on

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